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MEET OUR TEAM
We are a small, passionate and dedicated team with a shared love for travel, nature, and wildlife.
Crafting exceptional destination travel content is our true calling, as we believe in the power of visual storytelling to inspire wanderlust and ignite curiosity. Challenges invigorate us, and we thrive on customising content to meet our client's unique visions. Together, we foster collaboration and support one another to deliver outstanding results that exceed expectations.
Join us on this exciting journey as we create captivating travel content that transports viewers to breathtaking destinations worldwide.
Shelly Smith
South African born Shelly is a seasoned professional in the Travel Industry with a career spanning back to 1994. While primarily in sales, her creative flair has led her to excel in creating marketing materials and sales tools. Dedicated and motivated, Shelly is inspired to help travel agents showcase the destinations they sell, empowering them to deliver exceptional experiences to their clients.
Inge Kruger
Meet Inge, Co-founder and a creative professional born in South Africa. She joined the travel industry in 2019, driven by her extensive personal travels and an ever-evolving bucket list that fuels her passion for unique designs. Inge's fresh and innovative approach to curating extraordinary content, coupled with her keen attention to detail and flair for creativity, makes her a valuable asset to the KC team.
OUR HISTORY
Our journey began in 2020 when we started creating content in Canva during our spare time. Crafting destination-specific products allowed us to enter a different headspace, where we found immense joy and satisfaction in our creative endeavours.
As our passion grew, we recognised the potential to share our creations with the travel industry at large and in October 2022 we decided to turn our hobby into a business.
Our journey continues as we strive to evolve, innovate, and make a lasting impact in the realm of travel content creation.
With every project, we bring the same level of enthusiasm, dedication, and commitment.
We look forward to continuing this journey with our clients, partners, and fellow travel enthusiasts, creating remarkable content that brings destinations to life.
OUR MISSION
We understand the significance of video marketing and destination-specific material in the Travel Industry.
Our mission is to simplify destination promotion with innovative and visually engaging products. We aim to bridge the communication gap and empower travel professionals with powerful tools that captivate audiences and save time and resources.
Let our products help you leave a lasting impression and effortlessly achieve your marketing goals.
OUR VISION
Our vision is to become a recognised provider of quality digital media solutions for travel companies.
We strive to deliver captivating content that effectively showcases their destinations and products, driving business growth.
With an unwavering commitment to excellence and innovation, we aim to be the go-to partner for travel companies, empowering them to stand out and achieve their marketing objectives.
Our journey is dedicated to continuous improvement and making a positive impact in the Travel Industry.
BEST PRACTISES
At KC, our best practises reflect our values and commitment to ethical content creation.
Respect for Nature and Wildlife
We prioritise the well-being of wildlife and promote responsible and sustainable travel practices that protect our environment. We will never use disturbing footage of animals in captivity or produce content for hunting-related companies.
Ethical Use of Stock Footage
Our products are created using stock footage from Canva that respects the privacy and intellectual property rights of individuals and organisations. We ensure the content does not contain identifiable individuals, logos, or trademarks.
Transparent Communication
Honest and transparent communication is fundamental to our approach. If we cannot fulfil a project request, we will clearly communicate any limitations or constraints and provide alternative solutions if available.
Humility and Continuous Learning
We are dedicated to creating exceptional digital media while recognising that we are not experts in the field of digital media or graphic design. Our approach is rooted in continuous learning and improvement to meet the unique needs of our clients.
With these practices, we aim to provide ethical and high-quality content that aligns with our client's values and contributes positively to the Travel Industry.